Posted by Eric Ungs

Crush It! by Gary Vaynerhcuk

Gary Vaynerchuk, author of Crush It!, is definitely a unique breed. In this book he tells his story, almost as if this were his business autobiography, which I really enjoyed. I like to get a feel for the individual on where he came from and how he got to where he is today.

His journey is inspiring and the foundation of his success relies on passion.

Everyone wants to be successful and to be making lots of money but most are chasing success in the wrong places and for the wrong reasons. He emphasises on how everyone has to be passionate about something, once it’s found turn it into cash. It may or may not make you a millionaire but the point is to be living your passion.

He is able to paint a very powerful message in only 140 pages. This book is essentially a detailed transcript of one of his speaking gigs with a little more emphasis on his background and the tools he uses (check out this video).

His tools first start with passion, and with the help of technology and the web 2.0 movement you can bring your passion’s business to extraordinary heights. You may  not be able to ‘hustle’ the way Gary does, but if you have the drive, determination, and the hard work mentality there aren’t too many things that can get in your way. You may already have a passion, but your success relies within you.

Before picking up the book I would suggest to watch a couple of his speaking events, it made my reading experience feel much more connected to Gary. When reading, every word, I could hear the passion in his voice, I could see the enthusiasm in his step and the excitement in his eyes.

I would suggest this read to those who feel lost or unhappy with their current employment or for those who have just recently lost a job. Spend a few hours reading this book and you will find the motivation and message you have been seeking. It will help nudge you to turn your passion for night crawlers (or whatever it may be) into a fulltime gig.

Sometimes when one door closes a brighter and bigger door opens.


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