Every other week I will share with you the interesting things I came across through my “e’s Weeks in Review” post. It could be anything; blog posts, tech products, new apps., quotes, etc. If you have found any interesting tidbits or news, please share in the comments below, I’d love to hear about them.
1.) Local SEO Clinic: This was a podcast just recently published on The Marketing Spot blog, authored by Jay Ehret, and it features Glenn Gabe of G-Squared Interactive. Glenn runs through a well executed case study, Kati’s Kupcakes, on the importance of local SEO in a small business. By making the necessary tweaks and adjustments on your website you’ll reap major benefits stemming from the search engines. Also by verifying and ensuring your business information is consistent throughout the web is key: IYP’s, local business listings, etc. Glenn discusses the four pillars of local SEO. Take a listen, you’ll want to immediately jump on your site and make the necessary changes and/or additions.
2.) 380social Podcast: 380social is a social media gathering point in Eastern Iowa. We recently just recorded our first, of many, podcasts. It was more of a roundtable discussing the ‘Founding Fathers’ backgrounds and moved quickly into the social media scene. Topics of discussion included; iPad/iPhone, the state of social media in Iowa and how our local SMB’s can utilize the online tools, ending with a Twitter (social networking) professional dashboard called Hootsuite. Look for upcoming episodes, we hope to push them out every 2-3 weeks.
3.) f8 Conference: Facebook just recently released a few game changing features that takes their existing social graph and tosses it out in the web, making the users’ entire web experience more social and personalized. Not only will you be connecting with your friends via Facebook, but also through the sites that utilize Facebook’s open graph and social plugins. For instance; CNN, when these social plugins are implemented, without you logging into their site, CNN will feed you which of your Facebook friends have liked the story without CNN ever knowing who you are. Click the ‘like’ button, it feeds that item into your profile. These are powerful new features brands will benefit from. Music, restaurants, etc. they can all be fed back to your Facebook community by a simple click of a button. Mashable also has more here.
e’s Weekly Read:
“Everyone Communicates Few Connect” by John C. Maxwell